Private tours: La Rioja at your pace
Private tours: explore La Rioja wine country at your pace
When you travel with your family, with a group of friends or with your partner only, a private tour is a great choice.
These private tours are the best option for wine lovers wanting the option to base the day on their preferences and interests and to tour with their party only.
Why? Because you choose the company and set the pace throughout the day.
Which are the options? They follow a set itinerary, which you can modify and alter (check tours below).
If you wish to discover the world of Rioja wine in a more intimate journey, then a private tour delivers the perfect experience.
Bespoke experiences. The answer is YES! What is the question?
Bespoke experiences
We are all different. That is why we believe in bespoken experiences tailored to your needs.
Our Bespoke experiences are luxury tailor-made private experiences created to take you only to the places you want to go, at a time and pace that best suits you. They are:
Unique.
We design a tailor-made experience around what interests you most.
Exclusive.
They are private: just you, your companion, and your local guide.
Intimate.
We don’t believe in outsourcing our trips. As local experts, we provide an all-inclusive experience.
Memorable.
Thanks to our local contacts, your private tour can provide access to individuals and places far beyond the reach of the average traveler.
Authentic.
We help you discover your destination in unrivaled authenticity and style
Our handpicked experiences range from:
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wine tasting sessions of sold-out Premium wines
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wine tasting sessions of old vintages
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Michelin-star lunches paired with multiple wines
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Michelin-star catered experiences on breathtaking, exclusive outdoor terraces
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wine-tasting sessions held in cellars inaccessible to the general public
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tours to exclusive private bottle collections
Your once-in-a-life-time travel starts now. Get inspired
Pick and choose elements to create your own bespoke experience.
Check other visitors’ opinions
Mine husband and I are wine lovers. We have done tours in California, Italy and France. This was by far our favorite! Inma,our tour guide and owner, was amazing. So knowledgeable, so passionate about her home area. She has done so much research of the Rioja area and took us to the 3 most delicious and amazing wineries. We chose the Unusual Supects tour. WOW! Inma’s extensive schooling and time being around the wine industry made this tour incredible. You will not regret booking a tour. It was the highlight of our 2 week trip in Spain. We came back with 12 bottles from the Wineries Inma took us too. Our tour was in English and Inma’s English is excellent!
And a note if you do book… Inma does not get free tastings bringing groups to the wineries she takes you to. She still pays for the tastings so you know she is bringing you to the ones she’s loves, not the ones paying her. Pay her in cash when you pay the other half the day of. We didn’t have enough cash and the cc fees in Spain are insane!!
A group of 8 long-time friends (4 husband-wife couples, who all went to college together and are now in our late 50s) traveled to La Rioja in early September 2017. We are all well-traveled internationally and knowledgeable about good reds. The same group did 3-day boutique winery tour of Napa in 2015.
Based on reviews, we booked a two-day tour with Inma and Mel, and we were very pleased. We arranged our trip online with Inma; she was extremely helpful in getting us set up for the tour and helped us with securing a hotel in Logrono (Hotel Calle Mayor was excellent) and provided local tips. She even made accommodation/dining suggestions at our next stop, San Sebastian (also excellent).
Our group wanted a mix of culture and wine-tasting and Inma suggested ‘Winery Hopping’ and ‘Unusual Suspects’ for our two days. We had plenty of tastings with just enough culture/sight seeing. Lunch was included in both of our tours and the meals were excellent. Particularly fabulous were the lamb chops at Bodegas Omalza.
Mel, Inma’s husband, was our tour guide for the two days. He was knowledgeable and personable, with a good sense of humor. He kept things interesting and fun, while educating us. During our two days with Mel, we learned a lot about Riojas, and discovered an appreciation for them. The wineries we visited produced very nice wines. While we all drink a lot of cabs, merlots, pinots and zins, none of us had much experience with Riojas prior to our trip. When we got home to the states, we all explored the Rioja sections of our local wine shops and bought several cases.
I highly recommend Rioja Wine Trips for exploring La Rioja. Mel and Inma will tailor your tours based on your wine knowledge and interests. We give them an A+.
We just got back from the best wine experience of our life! I could not recommend highly enough the fabulous authentic experience that we had with Inma our host at Rioja wine trips. We were very lucky to go to a small town for a special wine tasting on the hill, we stopped on the way to see a vineyard and learnt about how the vines grow and are looked after and then moved to special open day festival to visit the underground wine cellars and taste many lovely local wines. The atmosphere if the party at this town was great and we had a very special day with fabulous memories. We won’t forget this day. Book with Inma and you will not be disappointed she is very knowledgable and loves her job which makes your day perfect!
Imma’s local wine knowledge was really impressive, having worked in the industry and area for some time. She took us to wineries at are not on the map, and the location for lunch in a private dining room under a church overlooking the valley was something so unique and local. Very impressive, and her cooking was delicious too!
On the one day we were there, there was the yearly wine festival of open cellars in a village, Imma was flexible with the tour itinerary and we spent a few hours at the festival in the family cellars of many local winemakers. You just don’t get that experience anywhere!! It was so rustic, real, local and the wines were very good for local family winemakers. I even tried drinking from the Perron!! You must do this in Logrono!!
This is a new business for Imma, and I was very lucky for that, as I know once word gets out, that I would not be able to book a day tour with her on such short notice; the day before!!
If I could rate this 6 stars, I would.
If you are after a personal tour experience with flexibility and local knowledge, this is for you.

Along with her excellent ability to convey the essence of winemaking and the centuries of tradition that lie behind it, Inma’s warmth and outstanding knowledge enabled us to thoroughly enjoy our experience and leave La Rioja with a far better idea of everything that goes into making the product we all know all love. Likewise, as a local she was then able to advise us on great places to eat and wonderful places to see, all of which went beyond her remit and were naturally a resounding success.
Great job Inma, we’ll be back soon.

Since we’d visited a very well known winery in Chile in 2013, we had some preconceived expectations based on that experience. We had enjoyed ourselves on that visit, but we were really struck by the massive difference in la Rioja with Inma. Whereas before everything felt carefully rehearsed and commercialised, this trip seemed like a balmy adventure where we were treading new pastures and discovering secret wineries! We had a wonderful fun time throughout the day; as well as tasting some exquisite wines we ended up with enough bottles of wine to last our whole extended holiday in Spain.
Throughout the whole time on the trip, Inma was highly knowledgeable, relaxed great company, as well as speaking superb English (which we discovered she had studied to university level). She offered various options for lunch, but we’re delighted we picked the traditional homemade picnic which we ate in the surrounding hills. The weather was just right for it, and the wine that accompanied it was to die for! It was personal touches like this, along with the warmth of the people, the laid back yet productive schedule that combined to make this trip so well-weighted and memorable. We felt genuinely received as guests not just clients, something which is often hard to encounter today. We’ll definitely be recommending this trip to all of our friends who like their wine, scenery and culture in good healthy doses! 5 stars for sure!

This was probably the best tour I’ve had of anything. Ever. Inma is simply terrific. She is warm, friendly, articulate and incredibly knowledgeable about wine and the Rioja region. We visited two wineries that were completely different but equally as exciting. She also packed us a delicious picnic lunch. Inma went above and beyond anything we could have ever expected, and we are very grateful to her for a very memorable experience.
My husband and I have traveled to many wine regions and have taken over 15 wine tours ranging from Barossa Valley to Bordeaux. But our tour with Mel at Rioja Wine Trips was the best wine experience of our lives. This 8-hour trip was an total immersion into Rioja, including the vineyards, history of the area, and numerous wine tastings. Instead of the large wine operations, Mel highlighted the small producers making special wines that do not get widespread distribution. HIs rapport with these small winemakers made our trip special as he provided insights into winemaking and the traditions of the area. As other reviewers have noted: The luncheon in the castle was a highlight! I cannot give enough praise to Mel and Rioja Wine trips: This is a tour designed for people whom love wine and the history that goes with it. You must do this if you’re in Rioja!
My boyfriend and I did the Unusual Suspects tour with Inma last week, and it was absolutely spectacular! We were staying in San Sebastián, and Inma very kindly arranged for a driver to pick us up in the morning and drive us back to the hotel at the end of the day. Every winery we went to was fantastic, and Inma explained so much about Spain, La Rioja specifically, and Spanish wine making all along the tour. She could not have been a kinder or more generous guide, and the provided lunch was also wonderful and delicious. It was a truly amazing day, and definitely a highlight of our trip to Spain. I would highly, highly recommend any tour with Inma and Rioja Wine Trips!
Superlatives are not adequate for this extremely well planned & well executed personally guided tour in the expansive Rioja wine region.
Inma is wise without pomposity and informative without being pedantic or condescending either. She really has a passionate yet informal style & very engaging too. We have been to numerous vineyards in Montalcino, Chianti, Loire Valley & multiple California spots too—without a shadow of a doubt, this is a very personalized tour and unequalled:A+!
RIOJA WINE TRIPS
As travel curators we are officially educated and trained to offer professional advice on tours and customized wine and food experiences.
RIOJA WINE TRIPS is an officially accredited Travel Agency by the La Rioja Tourism Board. License no. CARL-95 Mm
Address: c/ Pepe Blanco 1, Logroño -La Rioja-
Email: inma@riojawinetrips.com
Tlf: +34 652 726 119